Sales tactics · The Field

You bought a lead. So did the guy down the street.

Cartoon of six roofers in fishing boats all reeling in the same commercial building out of a lake

You buy the lead and for ten minutes you’re walking around like you found oil. Name, number, building. We are so back. Then the owner answers: “Oh yeah man, you’re like the third roofer who called me today.”

By the JotMind team · 2 min read

And now you need names.

“Oh nice, who’d you talk to?” Super casual. Definitely not roasting each company as he says it.

Then comes the sentence.

“We’re just getting a few numbers.” Ah. So this isn’t oil. It’s a yard sale. And at about $228 a lead, roofing’s paid-search leads are the priciest in home services. Expensive yard sale.

Better conversation: before the shopping starts.

You pick the buildings. JotMind does the homework on each one. You call early and actually talk roofing.

Leads are fine. Sometimes you strike oil. Sometimes six guys brought the same shovel. Book a demo and line up your next 10 prospects before quote season starts.

See it on your own city.

Watch the free 3-minute JotMind demo: a real account working real commercial buildings, from the map to the owner, the likely decision maker and the morning call list. Leave your email and it plays right there.

Watch the 3-minute demo

Next read: Fifteen trucks. Six of them shouldn’t be here. · All articles · Leads vs. prospects guide